King of Prussia Engagement-Based Insight Gathering

Connect the Dots led an engagement study, from strategy design to implementation, for King of Prussia District: a Business Improvement District in King of Prussia, Pennsylvania. Through a series of internal workshops with the District staff, Connect the Dots identified the knowns and unknowns of priority audiences: residents, employees and consumers, and designed a strategy to connect with them and gather insights on District-led programs and services through a traveling survey kiosk at business parks, pop-up events at local events, digital and intercept surveys, interviews with local officials, and a focus group with business leaders. Findings from across audiences are helping the King of Prussia District inform their overall strategy moving forward.